I always hear a lot of people complaining about the crappy gear they have and not being able to afford that fancy new Digital SLR camera, or those expensive location lighting kits or whatever it may be.  Cameras these days seems to be much more affordable and just about everyone has one, but it is still a very expensive game.  This is certainly more applicable once you catch the bug and become an enthusiast, because then you can spend a LOT of money very quickly… trust me! 

Click to read on more and find out where you can hire gear in Perth!

It’s Not All About the Gear…
Before I go on I just wanted to make it clear that I beleive you, as  photographers should focus less on the equipment you have and more on taking great pictures. Cameras dont take photographs, people do. I don’t want to appear as one of these arty types so I’ll leave it at that, it’s just that  I know a lot of people go out and waste their money on all the best gear for the wrong reasons. A great quote that used to get around from my competitive golfing days was… “All the gear and no idea”.  It’s only natural though that as you progress with your photography career you are going to want to upgrade your gear and expand your equipment inventory.

So you can’t afford that fancy new camera that you want, you cant afford the location lighting that you really need for the shots you want to take, or you cant afford that telephoto F2.8 lens that you drool over… Well theres a solution. Hire it!

Pro’s Do it!
People I have spoken to were not actually aware they could hire all the gear they could think of, and not break the bank.   Professionals will often hire gear because even for them it’s expensive to own everything, and you don’t always need certain items all the time. In fact on large productions like film sets and the like, equipment like cameras & lighting etc are almost always hired.  I still hire a lot of gear to this day depending on my assignments, and I think as I continue to grow and continue to raise the bar I will always be hiring additional gear and trying out new products.  Hiring is a great way to test-drive the gear out before you buy it, should you actually want to do that.  

Where Can I Hire gear?
In Perth W.A, I hire all my gear from Camera Electronic (www.cameraelectronic.com.au).  They have an entire showroom floor arsenal of camera equipment. They really do have just about everything you could need.  They carry all your major camera brands like Canon, Nikon, Hasselblad, Pentax and they stock more accessory brands than you have probably heard of.  You can hire out anything from as small as memory cards, all the way through bodies, lenses, tripods and up to powerful location lighting kits like Profoto and Elinchrom systems. I’ve made use of just about all of those things. The best part is its very affordable to hire gear, even if it is only for a day or a weekend. Just make sure you make good use of it.  Did I mention they have Hasselblads for hire? They do.  They are also starting to cater for all you HDDSLR video nutts out there like me. They currently stock microphones, Hoodman accessories,  Zacuto rigs, a merlin stedicam and I’m told a lot more coming soon! 

So don’t let me hear you complaining any more that you cant afford the gear you want.  Don’t let the price tag get in the way of you shooting what you want to shoot and the way you want to shoot it. Get out and hire the gear, and save the dollars as fast as you can to buy it!

Happy shooting.

B.

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